Explore new outdoor travel products from Finland’s Lakeland and engage directly with regional suppliers at the Visit Finland – Lakeland Outdoors Online Workshop 2026.
This one-day online sales workshop is tailored for tour operators and incoming agencies aiming to enhance their Nordic portfolio with authentic, ready-to-book outdoor experiences from Finland’s Lakeland region. Via pre-arranged 1:1 meetings, you will have the opportunity to speak directly with selected tourism companies from Eastern Lakeland Finland and discuss specific products, travel seasons, target audiences, and potential cooperation — all in a time-efficient format without the need for travel.
The workshop targets key European source markets including DACH, Benelux, the UK, France, Spain, and Italy. Participation is free of charge for tour operators.
Visit Finland - Lakeland Outdoors Online Workshop 2026 takes places on March 25, 2026.
Registration is open. Matchmaking starts on March 11, 2026.
Wednesday, March 25, 2026
Program for the Online Sales Workshop (CET)
© Harri Tarvainen / Visit Finland
The event is organized in cooperation with NordicMarketing. 
This action is part of Eastern Finland Sustainable Tourism Growth Program and is funded by South Savo Regional Council from Appropriation for Sustainable Growth and Vitality in Regions (Finnish AKKE funding).